Threads Software Gives Meta 30 Days to Rebrand Social Platform Amid Trademark Dispute

UNITED KINGDOM: Threads Software Limited, a U.K.-based company, has issued a 30-day ultimatum to Meta, demanding that the tech giant cease using the name ‘Threads’ for its latest social media venture in the United Kingdom.

The software company asserts that it secured the trademark for ‘Threads,’ referred to as an “intelligent message hub,” back in 2012 and has actively promoted it on a global scale since 2014. In an official statement, Threads Software Limited warns that it will pursue legal action if Meta fails to comply with its demand.

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Despite Meta’s attempts to acquire the ‘threads. app’ domain name, the software company maintains that it turned down all four offers, emphasizing that the domain was not available for purchase.

This, however, did not dissuade Meta from introducing its Twitter-like platform, Threads, in July. Threads Software Ltd. reports that Facebook subsequently expelled them from the platform.

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John Yardley, the managing director of Threads Software Ltd., expressed the gravity of the situation, stating that the company dedicated a decade to building its platform and establishing the Threads brand. He added that the business faces a significant threat from one of the largest tech conglomerates in the world.

As reported by the media, Threads Software Ltd. is not the sole entity employing the name for their business or product. American Threads, a Los Angeles-based apparel company, initially held the @Threads handle on Instagram. A month later, they changed their account handle to @americanthreads after Meta acquired the @Threads handle.

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This pattern of reappropriation is not unique to Meta. X, previously known as Twitter, similarly obtained the @x handle from a platform user when it underwent rebranding earlier this year.

The actions taken by these account holders remain uncertain. Nevertheless, Threads Software Ltd. remains resolute in its stance.

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Originally posted 2023-11-01 05:33:00.


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